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Small Shifts, Real Results

A free 15-page operating playbook for higher ed leaders. Dr. DéRecco Lynch lays out eight practical changes to how a division runs, from how decisions get made to how meetings and teams are structured, each one backed by real results from the University of Cincinnati's enrollment division. It comes with a two-minute self-assessment and AI prompts to design your own experiments. No reorg required.

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featured in

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ZDNET · December 2025

Reinventing Your Career for the AI Age

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Enrollify · August 2025

The Beyoncé Standard of Brand Activation: UC's "Our City" Campaign

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AACRAO Annual Meeting · May 2026

Beyond Silos: Aligning Admissions, Registrar, and Student Success

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Mizzou Startup Community

Founder Feature: Dr. DéRecco Lynch

watch and listen

On Higher Ed Storytelling, Dr. DéRecco Lynch breaks down what higher ed can learn from Apple's playbook for branding and leadership. Want more? The Excellence Factory Show explores the invisible economy: the unwritten rules, relationships, and decisions that shape who gets ahead in higher ed, careers, and tech. New episodes drop the first Sunday of every month.

previous TEF speakers

Learn from some of our community leaders in Columbus as they share valuable insights and strategies for navigating the entrepreneurial landscape, from ideation to growth and beyond.

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Grace
Momenee

COhatch

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Courtnee

Scott Hawkins

Freedom Equity

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Mike

Supeck

Founding Partner at Ohio Angel Collective

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Lolo

Mychael

TheU

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Mallory

Roth

Columbus Chamber of Commerce.

finding your passion

December 5, 2023

Ever wondered what truly sets your soul on fire? Watch our virtual event where we explore the art of discovering your passion for entrepreneurship, business ownership, and navigating your professional journey.

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